Just type the term ‘best SEO companies’ in Google and see how many results you get. Depending upon your location, the results are pretty sure to be in millions in numbers. This deluge of companies offering SEO services, from the very basic, to a comprehensive package has led to people becoming confused and staying away from this wonderful service. I have worked in this field for over a decade now and have seen the evolution of SEO with my own eyes. Sadly, I have observed that the growth in the number of SEO firms has not corresponded with a similar rise in quality. This makes it essential that you choose the company you are going to trust with your SEO campaign very carefully.
What to look for
There are some things that you should keep in mind while searching for an SEO agency and you are sure to find a suitable one. Let us see what these are.
1. Experience – There is a time and place for new blood, and there is a time an place for experience. SEO is one place where you need the latter. Although I don’t have anything against startups and new companies (I have worked for a couple of them), most of them do tend to fall short of expectation. An experienced SEO firm will be able to provide you a comprehensive set of services and the work they have done with their previous clients would mean that your work is more likely to be error free. If you have your heart set on a startup, try them out for a small and non-critical part of the campaign. If they work out well, you can award the whole campaign to them the next time.
2. Reputation – This is linked to experience but is not directly proportional. Go out in the market and try to gather as much information about the company as you can. Ask for the name of their previous clients and ask them about the experience they had. SEO is an integral part of your marketing strategy and you need a company you can trust and work with without issues.
3. White hat – Avoid any company that suggests black hat techniques. Although such techniques are technically not illegal, they do violate the terms of agreement between your website and the search engines. If found out, your website can be banned and you might have to pay hefty fines. Believe it or not, I have seen two companies go under because of the fines levied on them. Stick to white hat techniques. They take some time to give results but are more effective in the long run.
4. Cost – Of course, how much the services is going to be one of the most important considerations. Because SEO is a relatively new field, there is a lot of variation in the fees charged by various companies. Do some window shopping and try to stick to your budget. However, do not let cost become the primary criteria. You get what you pay for and you will surely not like anything cheap for your online campaign.
It looks confusing, and hard…
As a business owner, you must be working with a number of other companies as vendors, distributors, and the like. You must have chosen them from a number of applicants. Choosing an SEO company is similar in nature. Know what you want, check if the guys you are talking to can offer that, and decide if they sound good enough to promise what they are promising. Your gut instinct should serve as the best guide to choosing the best SEO companies for your business.